Safety Striping Service – New Website and Branding Update
California’s oldest highway improvement contractor, Safety Striping Service, wanted to boost their marketing with a branding update and new website. Features of the mobile-friendly CMS-based website included online forms for job applications and requests for project estimates.
The logo was reworked with a contemporary font, a more harmonious arrangement of design elements and a flowing S shape to reinforce the company name.
DMI worked closely with the client to develop messaging that capitalized on their 70-year history, their stellar reputation, and their role as an industry leader.
In addition to the Safety Striping rebrand and website, the company needed a new logo for its recently formed retail division, Traffic Safety Equipment & Supply. Our solution was a bold font treatment and color scheme inspired by traffic-safety signage, with the letter A replaced by an orange traffic cone.
An updated logo for Safety Striping Service
- A logo design for their new equipment division, Traffic Safety Equipment & Supply
Business cards for the parent company and its new equipment division
- A new website for Safety Striping Service
David Preston, Chief Executive Officer of Safety Striping Service and Traffic Safety Equipment & Supply
updated branding and website for parent company and a new division
Branding, Web Design