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Safety Striping Service – New Website and Branding Update

About the New Website and Brand Update Project

California’s oldest highway improvement contractor, Safety Striping Service, wanted to boost their marketing with a branding update and new website. Features of the mobile-friendly CMS-based website included online forms for job applications and requests for project estimates.

The logo was reworked with a contemporary font, a more harmonious arrangement of design elements and a flowing S shape to reinforce the company name.    

DMI worked closely with the client to develop messaging that capitalized on their 70-year history, their stellar reputation, and their role as an industry leader.    

In addition to the Safety Striping rebrand and website, the company needed a new logo for its recently formed retail division, Traffic Safety Equipment & Supply. Our solution was a bold font treatment and color scheme inspired by traffic-safety signage, with the letter A replaced by an orange traffic cone.



  • An updated logo for Safety Striping Service

  • A logo design for their new equipment division, Traffic Safety Equipment & Supply
  • Business cards for the parent company and its new equipment division

  • A new website for Safety Striping Service  



David Preston, Chief Executive Officer of Safety Striping Service and Traffic Safety Equipment & Supply



updated branding and website for parent company and a new division


Branding, Web Design

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