ActiveLinxx Print Ads
We were asked by ActiveLinxx, an international company with offices in the Netherlands and the US, to create two print ads.
Client Background: For the past 25 years, ActiveLinxx has been the sole provider for operating the FitLinxx System,™ computerized exercise tracking devices that attach directly to fitness equipment. Key to the company’s operation is its own innovative open-source software platform and app, allowing it to link to wearable devices such as Fitbit and Garmin.
The client’s US operations are based in Connecticut. They wanted to use an agency in California that that could:
- Get up to speed on their product to in order to write intelligent ad copy
- Photograph athletes using their equipment, and
- Build a full-page print ad in less than a week.
They found our website, brought their urgent request to us, and we were glad to help.
What we did: Our in-house photographer coordinated with the client and The Lifestyle Center, a local fitness center, to stage the photographs. DMI Agency creative staff wrote copy based on information furnished by the client, and our senior graphic artist created the ad.
The client was pleased with our work on the first ad, leading to a quick turnaround on another full page ad soon after.
Deliverables: Two full page color magazine ads.
PHOTOGRAPHY, COPYWRITING AND LAYOUTS FOR PRINT ADS
GRAPHIC DESIGN, PHOTOGRAPHY, COPYWRITING