Tulare Lake Basin Water Alliance

Tulare Lake Basin Water Alliance

Portfolio Categories: Branding & Identity.


When Tulare County Office of Water Resources, along with three adjoining counties, released a water study, they needed a new brand identity to visually represent the project (Tulare Lake Basin Water Alliance) at several presentations to county and community representatives.



After meeting the DMI creative team, the alliance knew they’d selected the right team for the job. The catch? The presentations were a short, two weeks away. Not a problem for DMI’s professional design team who immediately went to work researching and connecting ideas. The client allowed DMI the creative freedom to do what we do best, which helped the process move along quickly and painlessly.



The client was presented with four logo concepts and although they liked them all, one stood out as the clear favorite. The client is thrilled with the logo selection and commented on how easy the process was. That’s what we like to hear.