Hope for Print Media: Making the Old New Again

Hope for Print Media: Making the Old New Again | DMI Agency Blog

CNET MagazineFor a decade now, all we’ve heard is “print media is dying” or “print media is dead.” But oh contraire, says one technology website that is going print after 20 years of being only online.

CNET, a website dedicated to sharing content about the latest news in technology, shocked the online world when they announced that they were coming out with a magazine in print. Talk about a paradox!

But what seems so backwards in our modern society, somehow makes sense for this technology-driven website. CNET is already one of the leading consumer tech brands out there, so why not make the content accessible in a completely different way?

“This is content that you can’t get online, and it’s one more way to tell our story to everybody,” said CNET Reviews Editor-in-Chief Lindsey Turrentine. “We’re taking a big digital operation, and we’re creating something new.”

It’s interesting to think about a magazine being referred to as something “new,” when this medium has been around for hundreds of years. I suppose you could think of it as part of the refurbishing trend – making the old look new again.

In fact, there seems to be a return to a “vintage” way of living – take for instance listening to vinyl records or restoring your grandmother’s old furniture. These practices are happening in the same way that sitting outside your local café, reading a magazine, newspaper, or dare I say a BOOK, is becoming the “hip” thing to do…again. Add a cigar and a “newsies” cap to this scenario, and you might just be the cat’s pajamas.

While it may be true that journalists have been dropping like flies and buzzing their way over to the nearest PR jobs, that doesn’t mean that physically holding the news is going out of style. There are plenty of reasons to still read print, as told by Plus, CNET isn’t the only website reverting back to the past – WebMD is another example of a web-to-print publication.

No matter where print is going, there will always be room for it on our coffee tables, right next to our tablets and smart phones. CNET is proving that print is still relevant. And perhaps, in an ironic roundabout way, the World Wide Web, which once stole the limelight from print and cost thousands of journalists their jobs, is now aiding in the process of making print relevant once again.

As eloquently stated by Vanessa Roberts, VP of Content at McMURRY/TMG, the agency that helped CNET publish their new magazine, “Print is not dead. It’s unexpected.”