Go Mobile-Friendly, or Else…

Google announces major change that will affect your SEO and could cost you potential business

Over the last year or so, have you noticed a change in the way you search the web from your smart phone? We certainly have. We’ve noticed our expectations for ease of navigation and access have gotten pretty darn high and to be honest, we might be a little impatient; if a website isn’t mobile-friendly, we’re most likely not going to take the time or make the effort to navigate through the tiny letters on the “full site.” Our feelings aren’t uncommon; in fact, Google is taking action against websites that aren’t mobile friendly in order to ensure that users “get the most relevant and timely results” when they do a search.

Google recently announced they are changing their SEO ranking system in a way that will really affect websites that aren’t yet mobile-friendly. Basically, as of April 21, they have implemented an update that will penalize any site that is not mobile-friendly, which will make a significant impact on organic rankings and traffic. In other words, if your website is not mobile-friendly, it might not show up organically in searches at all.

For websites that are optimized for mobile traffic, this is great news; their SEO rankings will go up and they will be more accessible on mobile searches. But the fate of websites that aren’t optimized for mobile devises won’t end well. While these changes will not influence website rankings on tablets or desktop computers, businesses cannot rely on that fact alone. The use of mobile phones will only continue to increase, and has even become many user’s primary source of access to the Internet, making mobile-friendly websites a necessity.

According to a blog post by Google, this is the criterion to be considered mobile-friendly as detected by “Googlebot:”

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

If you’re still not sure if you meet these standards, Google has also provided a mobile-friendly test page, where you plug in your website URL and it analyzes whether or not your page has a mobile-friendly design.

The moral of the story is, if your website isn’t mobile-friendly, you’ll need to make it mobile-friendly to have any hope of showing up in Google searches. But there’s no need to feel overwhelmed by the task of “going mobile.” If you’re still unsure whether your website meets the criteria, DMI Agency’s team of web designers and marketing experts can set up a free review to start you on the path to becoming mobile-friendly.