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Why “Listicles” May Be the Future of Your Blog

Instant gratification and short attention spans have created an impatient and easily distracted audience for content creators. In fact, in 2014, the attention span of the average human decreased to 8.25 seconds, less than a goldfish. When opening up a new Internet page or link, the average consumer clicks away from it within 10 seconds. When it comes to putting content out on your blog, list writing (listicles) might be the best way to get the attention of your audience. […]

Boost Sales with Pinterest’s New Buy Button

Millions of people use multiple social media platforms every day, each for a different purpose or preference. While these platforms are all used to connect with consumers on their phones and computers, they each serve slightly different purposes. Instagram and Pinterest connect businesses to their consumers graphically, Twitter allows companies to share sneak-peaks of information, and Facebook combines them both with an online profile and opportunities for social networking and marketing. But Pinterest in particular, the so-called underdog of social […]

The Perfect Pair: Digital and Print Advertising

Peanut Butter and Jelly. Mac n’ Cheese. Barbie and Ken. What do they all have in common? While each of these might be great on their own, it’s no secret they are better when paired with their mate, creating enough synergy to become iconic. In a similar way, your advertising strategy needs more than one ingredient to reach its full potential. With so many media options now, using a single outlet to reach a dynamic audience just won’t cut it. […]

Reviewing the Reviewer: How to Respond to Negative Reviews

As a business owner, we’re sure you know that customers are usually more prone to post negative reviews than positive. If your business has ever fallen victim to this, you probably understand the urge to fire back. While some negative reviews of your service and/or products may be completely justified (no one can be perfect all the time), there are those moments when it seems like someone is simply out to get you. In these situations, you want nothing more […]

Go Mobile-Friendly, or Else…

Google announces major change that will affect your SEO and could cost you potential business Over the last year or so, have you noticed a change in the way you search the web from your smart phone? We certainly have. We’ve noticed our expectations for ease of navigation and access have gotten pretty darn high and to be honest, we might be a little impatient; if a website isn’t mobile-friendly, we’re most likely not going to take the time or […]