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The Fall Pumpkin: America’s Greatest Seasonal Marketing Tool

Fall is well underway and the pumpkin apocalypse is still alive and well, so we thought it would be fun to look at some of the ways companies are using the pumpkin for their seasonal marketing: Starbucks Pumpkin Spice Lattes – Ok, this one is a given. Everybody knows that the Pumpkin Spice Latte (PSL) is one of the most popular pumpkin-flavored products of all time. Hey, it’s probably even more popular than the actual pumpkin itself. Forbes.com released a [...]

Our Top Five Favorite Marketing #Hashtags

We’ve all seen it as we scroll down our Facebook, Instragram or Twitter feeds: the infamous #hashtag. While some businesses use meaningless hashtags on their social media posts that have no use or purpose, others hit the nail right on the head and came up with million-dollar hashtags that are clever, get a great response and act as catch phrases for the marketing campaign. Here are a few that stand out to us: 1. #StopSadBreakfast – Chobani Yogurt Chobani Greek [...]

An Introduction to Content Marketing

The phrase “content marketing” has been floating around the Internet and in marketing circles for quite some time now, and there’s a good reason why. Businesses all over the world, both big and small, are taking this idea of marketing content and are using it to get their name out there. It allows organizations to promote their products or services in a way that is attractive to consumers while engaging them in their business.   Content Marketing 101 If you’re […]

A Picture Is Worth A Thousand Words: Three Reasons For Being On Instagram

For the user, social media is about self-expression. It’s about communicating a clear message of who you are as an individual and showcasing interests and activities that best reflect your personality. For marketers, this creates the ideal platform to connect with potential customers in meaningful, engaging and highly targeted new ways. While social media trends have a tendency to change nearly as quickly as they are identified, savvy social media marketers are finding that within the various platforms at their […]

Brand DNA: How your Company’s Personality Defines You

How many times have you heard a business owner refer to their business as “their baby”? There’s a good reason for that. The projects we oversee and the businesses we create take on a life of their own, and it is our responsibility to nurture and guide them to a place of maturity, much like a parent does with a child. This process can be both personal and emotional as we watch a new venture develop from a simple concept […]

Humanizing Your Brand with Social Media Personality Goes a Long Way

As difficult as it may be to believe (or remember), there was a time when people used maps to find a new location, the word “friends” only referred to people you had actually met in person, and if you wanted to be “endorsed” for your skill or experience, you had to pick up the phone and ask an associate who would then fax over a carefully written referral. In addition, companies and consumers had little to no interaction outside of […]

Advertising in a Slow Economy

We hear it all the time: “As soon as business picks back up we’ll start advertising again.” There’s nothing like a recession to get in the way of growing your business. One day, things are moving along in the right direction, and then BAM, an economic turndown hits and freezes small- and medium-sized business owners in their tracks. Unfortunately, this line of thinking results in either a loss of revenues, or at the very least, missed opportunities. Many great businesses […]